Massive scoops Activision advertising deal and new boss

Microsoft’s in-game ad firm Massive has secured an 18-game deal with Activision, which will see advertising appear across titles such as Guitar Hero: World Tour, and various other Xbox 360 and PC releases.

Meanwhile, JJ Richards, who still retains his role as general manager of platform services for the Advertiser and Publisher Solutions Group at Microsoft, is now also leading the team at Massive.

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