'50% off' sale begins at Zavvi this Friday

Zavvi will cut prices of all items in store by up to 50 per cent from Friday, January 9th.

According to the firm's administrator Ernst & young, the further reductions will come off prices that have already been discounted.

Unlike Woolworths' end-of-life sale, which left many shoppers annoyed at the small reductions on entertainment products, Zavvi has promised 20-50 per cent will be cut from prices of ALL items in store.