Codemasters outlines Formula One vision

After omitting the game from its big 2009 announcements last month, publisher Codemasters has told MCV of its plans for its upcoming Formula One title.

“Our game is an opportunity to bring F1 back on multiple platforms to a broader marketplace,” marketing vice president Alex Bertie told MCV.

“Our vision for F1 is about making it exciting again as a video game property. We can’t talk about how we will do that yet, but we have big plans that will not just be one huge game later this year, but a phased approach over a number of years.

“There’s a great alignment of ethos there that a UK studio is working on the game of a sport whose current champ is a young ambitious British driver.”

To read MCV’s complete interview with UK general manager Jeremy Wigmore and Alex Bertie, click here.