PC World's biggest ever ad campaign

PC World has launched a major ad campaign, with an emphasis on meeting particular customer needs, instead of the traditional low price point message.

According to Retail Week, the new campaign will run with the strapline: ‘Whatever your world, PC World.’

The two adverts, developed by M&C Saatchi, represent the single biggest marketing investment that PC World has ever made. One aired during last nights Champions League final and another is expected to air on Saturday during the final of Britain’s Got Talent, with cinema ads booked for over 2,500 theatres.

The full story is over on MCV's sister site PC Retail.