DIGITAL BRITAIN: The industry responds to PEGI ruling

A number of the most senior figures in the UK video games industry have responded to the government’s move to grant PEGI the sole power of video games classification.

We’ve got comments from Nintendo’s UK general manager David Yarnton, Ubisoft MD Rob Cooper, Sega president and CEO Mike Hayes, EA VP and GM Keith Ramsdale, ELSPA chairman Andy Payne and Microsoft’s Entertainment and Devices director Neil Thompson.

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