Reports

BRAND MAP: Diablo

Author: GameVision

Blizzard Entertainment releases the hotly anticipated Diablo III on PC and Mac this spring, with the game available either from retail or directly from Blizzard’s Battle.net website. Alongside the English language version the game will also be localised for the Latin American Spanish, Brazilian Portuguese, French, German, European Spanish, Italian, Polish, Russian, Korean and Chinese markets. But what makes the series so successful?

These reports provide a unique insight into current attitudes to brands – as well as historical context and trends. They examine consumer awareness, patterns of play, qualitative assessment, audience demographics and more.

Broken down into a series of graphs and charts, the Brand Maps also disclose how consumers hear about brands and what they like/dislike about them.

Game Vision has created Brand Maps for around 150 of the games industry’s leading franchises, all of which are updated every six months. 20 of them are now available directly from mcvuk.com for £480 (inc VAT).

As well as Diablo we are offering:

Assassin's Creed; Call of Duty; Championship Manager; Dr Kawashima's Brain Training; Fable ; FIFA ; Final Fantasy; Gears of War; Gran Turismo; GTA/Grand Theft Auto; Guitar Hero: Just Dance; LittleBigPlanet ; Mario & Sonic at the Olympic Games; Mario Kart; Mass Effect; Need for Speed; Super Mario Bros; The Elder Scrolls; Uncharted; and World of Warcraft