Reports

BRAND MAP: Gears of War

Author: GameVision

Epic’s award-winning series, published by Microsoft, has been crucial in establishing the Xbox 360 as the format of choice for hardcore gamers. Gears of War 3 is due in September and is “the last in a trilogy”, but there has also been talk of a ‘ten year plan’ for the franchise. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.

The reports provide a unique insight into current attitudes to brands – as well as historical context and trends. They examine consumer awareness, patterns of play, qualitative assessment, audience demographics and more.

Broken down into a series of graphs and charts, the Brand Maps also disclose how consumers hear about brands and what they like/dislike about them.

Game Vision has created Brand Maps for around 150 of the games industry’s leading franchises, all of which are updated every six months. 20 of them are now available directly from mcvuk.com for £480 (inc VAT).

As well as Gears of War, we are offering:

Assassin's Creed; Call of Duty; Championship Manager; Civilization; Dr Kawashima's Brain Training; Fable ; FIFA ; Gran Turismo; GTA/Grand Theft Auto; Guitar Hero: Just Dance; LittleBigPlanet ; Mario & Sonic at the Olympic Games; Mario Kart; Need for Speed; Super Mario Bros; Uncharted; and World of Warcraft