Reports

BRAND MAP: Gran Turismo

Author: GameVision

Sony’s super slick racing series has shifted over 60 million units worldwide since the first game appeared in 1997. The last game was five years in the making, but was generally considered well worth the wait. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.

The reports provide a unique insight into current attitudes to brands – as well as historical context and trends. They examine consumer awareness, patterns of play, qualitative assessment, audience demographics and more.

Broken down into a series of graphs and charts, the Brand Maps also disclose how consumers hear about brands and what they like/dislike about them.

Game Vision has created Brand Maps for around 150 of the games industry’s leading franchises, all of which are updated every six months. 20 of them are now available directly from mcvuk.com for £480 (inc VAT).

As well as Gran Turismo, we are offering:

Assassin's Creed; Call of Duty; Championship Manager; Civilization; Dr Kawashima's Brain Training; Fable ; FIFA ; Gears of War; GTA/Grand Theft Auto; Guitar Hero: Just Dance; LittleBigPlanet ; Mario & Sonic at the Olympic Games; Mario Kart; Need for Speed; Super Mario Bros; Uncharted; and World of Warcraft