Reports

BRAND MAP: Just Dance

Author: GameVision

The original Just Dance game was the sales phenomenon of Christmas 2009, while Just Dance 2 has shifted over five million units worldwide. Ubisoft has announced plans to release Just Dance 3 in October and it will be fascinating to see how it maintains the brand’s popularity over the coming months and years. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.

The reports provide a unique insight into current attitudes to brands – as well as historical context and trends. They examine consumer awareness, patterns of play, qualitative assessment, audience demographics and more.

Broken down into a series of graphs and charts, the Brand Maps also disclose how consumers hear about brands and what they like/dislike about them.

Game Vision has created Brand Maps for around 150 of the games industry’s leading franchises, all of which are updated every six months. 20 of them are now available directly from mcvuk.com for £480 (inc VAT).

As well as Just Dance we are offering:

Assassin's Creed; Call of Duty; Championship Manager; Civilization; Dr Kawashima's Brain Training; Fable ; FIFA ; Gears of War; Gran Turismo; GTA/Grand Theft Auto; Guitar Hero ; LittleBigPlanet ; Mario & Sonic at the Olympic Games; Mario Kart; Need for Speed; Super Mario Bros; Uncharted; and World of Warcraft