Reports

BRAND MAP: Mario Kart

Author: GameVision

Amazingly, the Mario Kart series will be 20 years old in 2012. The much-loved racing games feature all the characters from Mario’s universe. The brand will appear for the first time on the 3DS later this year. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.

The reports provide a unique insight into current attitudes to brands - as well as historical context and trends. They examine consumer awareness, patterns of play, qualitative assessment, audience demographics and more.

Broken down into a series of graphs and charts, the Brand Maps also disclose how consumers hear about brands and what they like/dislike about them.

Game Vision has created Brand Maps for around 150 of the games industry’s leading franchises, all of which are updated every six months. 20 of them are now available directly from mcvuk.com for £480 (inc VAT).

As well as Mario Kart, we are offering:

Assassin's Creed; Call of Duty; Championship Manager; Civilization; Dr Kawashima's Brain Training; Fable ; FIFA ; Gears of War; Gran Turismo; GTA/Grand Theft Auto; Guitar Hero: Just Dance; LittleBigPlanet ; Mario & Sonic at the Olympic Games; Need for Speed; Super Mario Bros; Uncharted; and World of Warcraft