Reports

BRAND MAP: Mario & Sonic at the Olympic Games

Author: GameVision

Not just a brand, but a combination of perhaps the two most successful brands in gaming – with the biggest sporting event in the world thrown in for good measure. There is a slight chance that this might emerge as a rather important franchise next year... GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.

The reports provide a unique insight into current attitudes to brands – as well as historical context and trends. They examine consumer awareness, patterns of play, qualitative assessment, audience demographics and more.

Broken down into a series of graphs and charts, the Brand Maps also disclose how consumers hear about brands and what they like/dislike about them.

Game Vision has created Brand Maps for around 150 of the games industry’s leading franchises, all of which are updated every six months. 20 of them are now available directly from mcvuk.com for £480 (inc VAT).

As well as Mario & Sonic at the Olympic Games, we are offering:

Assassin's Creed; Call of Duty; Championship Manager; Civilization; Dr Kawashima's Brain Training; Fable ; FIFA ; Gears of War; Gran Turismo; GTA/Grand Theft Auto; Guitar Hero: Just Dance; LittleBigPlanet; Mario Kart; Need for Speed; Super Mario Bros; Uncharted; and World of Warcraft