Reports
iPad & Tablets 2011
Author: Stuart Dredge (Intent Media)
In 2010, Apple did it again, re-skinning an old technology with an exquisite user interface inside a delightful hardware package. iPad kickstarted the tablet market.
Now some observers say 70m tablets could ship this year. So what are the prospects for content publishers and brands? How will the hardware evolve? This ME report, filled with stats, graphs and links, will be your guide through this exciting new space...
It's barely a year since Apple resurrected the dormant tablet market, unveiling the iPad to a delighted public. Today, it's hard to articulate just how transformative this device has been. Amazingly, Apple sold 12m in nine months to make $7.44m - that's 14.5 per cent of the company's revenue.
But the impact goes wider than Apple's bottom line. Publishers see in iPad a chance to monetise digital content, which is why subscription-based apps from organisations like NewsCorp, Wired and VH1 are prominent among the 60,000 released to January 2011. Meanwhile, the educational benefits of innovative products like The Elements are only just revealing themselves.
Then there are the industrial ramifications of the tablet. What happens to the netbook market? To print media? To books? Research says newspaper readers that spend an hour a day on the iPad are 'very likely' to cancel their print subs in six months. Is that a disaster or an opportunity?
Researchers are united on one thing: the tablet market is exploding. Forecasts vary from 14.7m to 70m shipments this year. No wonder the iPad faces virulent competition from Android, RIM and others.
In this Powerpoint slide show report we will walk you through every corner of the tablet space – the sales figures, the projections, the apps, the user habits. And we take a closer look at the 50 most interesting tablet products...
- £33.33 (exc VAT)
