Popcorn Arcade Range

The Popcorn Arcade series has been a big hit for Data Design Interactive.

The franchise, that consists of over 30 different family friendly games, has sold well in excess of two million units, and has even boosted the publisher, allowing DDI to expand its staff and open new premises in the UK and US. And now the publisher is set to expand its Popcorn Arcade line-up with its Silver range.

“We got the business right last time round, which made it a hard act to follow and improve on,” says DDI
CEO Stewart Green. “But our new Silver Popcorn Arcade range manages to do just that.”

“Popcorn has been a huge worldwide success for us with over two million units sold. The range was perfectly suited to the time and market, but where we originally went wide we now need to go focused and deep.

“Our Popcorn Arcade Silver range will continue the hugely successful impact we have made in the Wii value market, with an increased focus on increased content, quality and fun. These games will expand our market presence and benefit all involved.”

The latest titles to join the hit Popcorn Arcade range includes Crazy Mini Golf, Farmyard Party and
Urban Extreme, which are all designed to appeal to the ever-widening Wii consumer base.

Crazy Mini Golf features four tropical locations with a whopping 72 inventive mini golf holes. The game’s NuYU character editor is designed to literally draw the players into the game, while a full four player multiplayer mode is also included.

“Crazy Mini Golf was released at Christmas in the US,” continues Green. “And with 200,000 units sold, it has already beaten the sales of all our other titles. We completely expect to see the same record breaking sales in the UK.”

Next up is Farmyard Party, which is a new mini-game collection for Wii based around farm animals and iconography. Options in the game include farmyard challenges, a party mode and a full four player multiplayer option. Gamers are encouraged to master the speed, power, skill and all-round ability categories to unlock bonus characters, new game modes and much more. Farmyard Party is also aimed at the younger gamer market, with cartoon visuals that are sure to appeal to the whole family.

The final game in the Silver range is upcoming racer, Urban Extreme. Although the title is still aimed at the whole family, with your usual multiplayer options, DDI has broadened its horizons by targeting this game at the older 12-plus market. The title invites gamers to race and chase for money, so they can buy and sell cars, and take part in the Carnage mode, where everything can crash and burn. Urban Extreme also invites gamers to take out speed cameras before they get flashed and fined.

The Silver range is certain to be a great impulse buy for the casual Wii gamer. And the range will also benefit from DDI’s extensive marketing campaign (see Popcorn Promotions, right). Keep an eye on this range when it hits shelves later this month.