MCV looks at the video game version of the biggest sporting event of the year.
2014 FIFA World Cup Brazil will be in stores for PlayStation 3 and Xbox 360 on April 17th.
The biggest sporting event of 2014 is coming to games consoles next month. Given the success of FIFA 14 – now the best-selling title in the series – this football game should be a big seller and will give fans a taste of what is to come in FIFA 15.
Everything about the tournament has been replicated within the game. This includes all 203 teams, 7,469 players, 19 managers and 21 stadiums. 15 hours of in-game commentary has been recorded, too.
It comes with updated gameplay. This includes more responsive dribbling, new set piece tactics and penalty kicks. It also includes Adidas Micoach Training, allowing fans to improve player attributes.
The title is also introducing Talk Radio. This will deliver up-to-date tournament updates from TalkSport’s Andy Goldstein and Ian Darke or Men in Blazers’ Michael Davis and Roger Bennett.
2014 FIFA World Cup comes with a slew of gameplay types, including Road to the FIFA World Cup, the Story of Qualifying, as well as competitive online play. EA is also re-introducing the Captain Your Country gameplay mode, last seen in 2010 World Cup.
LUKE COUSENS, MARKETING MANAGER – FOOTBALL, EA SPORTS:
There are multiple improvements and innovations to the award-winning gameplay of FIFA 14, plus 100 new animations, which make 2014 FIFA World Cup Brazil both accessible and fun. With national authenticity at an unprecedented level and a more unique gameplay experience for the casual audience, it is the most realistic and immersive representation of the world’s biggest sporting event.
Our research tells us that our tournament-based titles bring new consumers into the FIFA franchise as well as appealing to our core football fans. We will be well positioned for sales opportunity both at launch and around the World Cup itself as momentum and excitement builds.
The authenticity of the game is really exciting, as is the introduction of EA Sports Talk Radio which will deliver dynamic tournament updates from either TalkSport or Men in Blazers.
The return of Captain Your Country – one of the most popular FIFA game modes of all time – starts you from the bottom and you work your way up the squad list and eventually captain your country through qualifying and on to the FIFA World Cup. Online Story of the Finals will be updated throughout the real FIFA World Cup and provide gamers with challenges within hours based on the narrative of the day’s events.
2014 FIFA World Cup is to be advertised across multiple TV channels and will target existing fans of the FIFA series as well as casual football fans. This activity will take place around the launch of the title and will continue throughout the tournament, tied to the real events happening in Brazil.
The campaign also includes digital, social media and community aspects, as well as mainstream PR that will reach football supporters through both the launch and the tournament itself.