‘Where we’re going we don’t need roads.’ Marty McFly playing ‘Johnny B. Goode’. That DeLorean.
It may have been over 20 years since the third and final Back to the Future film graced cinema screens, but the series is still as iconic, and popular, as ever.
In 2010 the time-travelling duo of Marty and ‘The Doc’ made a comeback. They made their Blu-ray debut, the first film was re-released into cinemas as part of its 25th anniversary celebrations, and Telltale Games unveiled its episodic point-and-click adventure based on the franchise. Now the popular title is making its retail debut.
The Search For Doc
Back to the Future: The Game features a fresh storyline overseen by series co-creator Bob Gale. It takes place six months after the events of 1990’s Back to the Future: Part III. The game also arrived on PSN and iOS devices early last year.
The boxed game contains all five episodes to play through, featuring the same mixture of humour, action and science fiction that made the films such a success. And there’s plenty of references to the original trilogy to please fans.
The first episode sees the time-travelling DeLorean suddenly reappear with no driver. This sparks a search for Doc Brown. The following chapters send players back to the ‘30s to take on gangster Kid Tannen and through an alternate ‘80s world run by the mysterious First Citizen Brown, as they attempt to change the course of history.
Back to the Future: The Game stays true to the movies – even Marty McFly actor Michael J. Fox makes a cameo in the game by voicing a character. It’ll bring retail consumers the same time-travelling fun that made the films so iconic.
The developer behind Back to the Future, Telltale Games, is well known for its classic point-and-click-style titles with episodic structures. The studio is responsible for the modern versions of Tales of Monkey Island and Sam and Max.
To drum up awareness of the game’s retail arrival, Deep Silver is targeting mainstream, lifestyle and film magazines including Empire and Total Film. Print reviews and news coverage will complement a digital ad campaign covering key game, film, men’s lifestyle and social media websites.