BATMAN is arguably one of the hottest properties that DC Comics and Warner Bros has to offer.
As well as the classic comics and TV series, everyone’s favourite superhero has seen a revival of late with 2008’s hugely successful Batman: The Dark Knight movie and LEGO Batman video game, which has sold over 1m copies in the UK since release.
Last year the multiformat title Arkham Asylum was also released to critical acclaim.
Now Warner Bros is offering fans of the big bad bat and owners of Nintendo consoles the latest game – Batman: The Brave and the Bold.
The side-scrolling action game allows players to take control Batman and his posse of heroes including Robin, Green Lantern, Hawkman and The Flash to defeat a range of villains from the DC universe such as Catwoman and Gorilla Grodd. Gamers can team up in a two-player co-op mode and even link their DS to their Wii in order to unlock Bat-Mite as a playable character.
There are a variety of puzzles to solve, gadgets to use and environments to explore including Gotham City, London, Science Island and Planet Oa.
“Batman: The Brave and the Bold is a hit franchise for kids and Batman fans alike,” says Warner Bros Interactive Entertainment’s UK sales and marketing director Spencer Crossley.
“With its popularity on TV and DVD and its retro look and feel, we expect strong demand at retail.”
Warner Bros is also marketing the game with a campaign running in print, online, on TV and at events.
Advertisements will appear on the Cartoon Network TV channel and website before the game is showcased at the MCM Expo in October.