Ben 10: Alien Force – Vilgax Attacks

James Batchelor

Ben 10: Alien Force – Vilgax Attacks

Ben 10 Alien Force: Vilgax Attacks is the follow up to last year’s original Alien Force, which sold over 4.5 million copies worldwide.

It’s the latest iteration of the Ben 10 gaming franchise, which is based on the popular Cartoon Network TV series and takes the player on a 3D adventure in the Ben 10 universe.

Namco Bandai is aiming to maintain its leading position wih the new game.

PR & marketing executive Marlene Fitzsimmons says: “Ben 10 still remains the UK’s number one boys’ property and both previous games, Ben 10: Protector of Earth and Ben 10 Alien Force, remain evergreen sellers at retail.

“We expect Ben 10 Alien Force: Vilgax Attacks to be bigger and better and to set new records for the brand.”
The Xbox 360 version is the first current-gen outing for a Ben 10 videogame, boasting greatly improved visuals and effects. This makes it the most advanced game in the series.

“As Microsoft continues to invest in broadening the console’s demographic, it’s the perfect time to bring Ben 10 to the platform.”

BEN'S TEN FRIENDS

Players will be able to take control of lead character Ben Tennyson and his ten superpower aliens, including Echo Echo, Goop, Brainstorm, ChromaStone and Big Chill. These give the user the ability to harness the powers of fire, ice, electricity and more against Ben’s greatest enemy – Vilgax, who plans to conquer the universe.

Nintendo DS players will also gain access to alien-form Upchuck, with “additional powers to command and explore” – an exclusive for the handheld console.

Namco Bandai promises a mix of combat, puzzle-solving and platforming, providing hours of for players of all skill levels. Gamers can cross asteroid fields, upgrade spacecrafts, attack enemy ships and even journey to never-before-seen alien home planets.

The publisher claims Ben 10 Alien Force: Vilgax Attacks will provide the same fast-paced, action/adventure gameplay as last year’s Ben 10 Alien Force, with a brand new original storyline written exclusively for the game.

“To capture the fans attention to the new game, Ben 10 Alien Force: Vilgax Attacks’ new and original storyline remains faithful to the show, meaning kids can experience a new world beyond the series,” adds Fitzsimmons.

“We really think the fans will be excited by the new elements in this Ben 10 game.”

RETAIL ATTACK PLAN

Namco Bandai assures retailers that Ben 10 Alien Force: Vilgax Attacks will be “even bigger and better with huge marketing support at launch.” This includes a massive print, online and TV marketing campaign to provide support for and gain coverage for the game.

Fitzsimmons explains: “We’ve developed a fantastic interactive online campaign with Cartoon Network capturing the core Ben 10 fans and a mainstream online campaign reaching out across key kids sites to new fans.”

A series of heavyweight TV promotions will target housewives and children on the home of Ben 10 – Cartoon Network, alongside additional promotions in retail.

The print campaign will target children’s magazines with front covers in The Dandy and Megaton, along with a broad range of reviews, features and competitions elsewhere.

Fitzsimmons claims: “Both previous games have shown continued longevity at retail and we’re expecting Ben 10 Alien Force: Vilgax Attacks to be another success.”

FROM TV TO CONTROLLER

After originally launching on Cartoon Network in January 2006, Ben 10 detailed the adventures of ten-year-old Ben Tennyson and his wristwatch called the Omnitrix, which allows him to transform into ten different aliens with unique powers.

The show proved a huge success, and soon ranked as the number one programme on basic cable TV with boys aged six to 11 and nine to 14.

The Ben 10 phenomenon entered the world of video games in 2007 with Ben 10: Protector of Earth on the Nintendo Wii, a 3D action/adventure game allowing the player to take control of Ben and his aliens.

Ben 10 Alien Force joined the gaming franchise in February 2009, bringing both games’ total sales to more than 4.5 million worldwide.

Other titles include Ben 10 Omniverse, a free web browser MMOG released late last year.

The newest release Ben 10 Alien Force: Vilgax Attacks aims to add to the franchise with its own original story, improved graphics and a variety of new alien locations.

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