Few brands have the same clout in the kids market as Ben 10. Repeatedly recognised as the most popular boys’ franchise in the world, the series has ensnared and enchanted millions of young fans around the globe.
Central to its appeal is the titular hero, Ben, an adventurous boy with the power to take on different alien shapes and powers through his Ultimatrix gadget. Through this ability, Ben is able to protect Earth from the malicious extra-terrestrial forces that threaten it.
While these antics have been brought to life in a video game before, Namco Bandai has prepared something a little different for Ben 10 fans this Christmas. Ben 10: Galactic Racing is more focused on fun and competition as players compete to be the best racer in the universe.
The single-player mode even has a brand new storyline based on the Emmy award-winning Cartoon Network series, which pits Ben against foes old and new.
There are dozens of familiar characters to choose from, including long-running baddie Vilgax, villain-turned-ally Kevin 11, and a brand new alien creature called Fasttrack.
Holding true to the themes of the show, gamers can race as a variety of human and alien characters, each with their own unique abilities. Ben himself, naturally, can transform into alien creatures, while his friends and enemies carry a variety of weapons and a super-charged Ultimate move that can turn the tide of any race.
Examples include the ability to fire kart-spinning diamonds, shockwaves that knock other racers off course, telekinetic powers that throw rivals into the air and webs that stop opponents in their tracks.
Only players who have mastered these powers will be able to secure victory on the selection of more than 25 space-themed tracks, including some more extreme courses where the terrain shifts throughout the race.
And as you could expect with this type of game, there are plenty of multiplayer modes to enjoy. Ben 10 fans can take on up to three of their friends to truly see who is the greatest alien racer.
Given the ever-growing popularity of Ben 10, retailers can expect to see strong sales from Galactic Racing in the run-up to Christmas.
As usual, Namco Bandai is collaborating with Cartoon Network to target Ben 10 fans directly. The game will be advertised around the cartoon series, in the Official Ben 10 Magazine and on the official website, as well as in specialist gaming publications and online.
Namco Bandai has worked closely with Rapport Group to create a range of science lesson plans, which help teachers introduce their students to astronomy and our own solar system through the characters and locations of Ben 10: Galactic Racing.