Cooking Mama isn’t the only best-seller with one foot in the kitchen. The Cake Mania series has also enjoyed considerable success on a variety of formats, and now Majesco seeks to build on that success further with the release of a sequel to the DS version. Given the first Cake Mania’s performance, the publisher is confidant its latest release will sell like hot cakes.
“The original was a great product for us and has been an excellent seller – not just in the UK but Europe and worldwide,” says Majesco’s marketing manager international John Merchant.
“We sold through 50,000 units of Cake Mania DS in the UK and Majesco have sold close to 500,000 across the range worldwide. We fully expect to see Cake Mania 2 repeating its previous performance at retail, while pulling in plenty of new gamers along the way.”
Once again, players guide protagonist Jill through a variety of scenarios and challenges that can all be solved with a little skill and a lot of baking.
BAKING HOT
Majesco’s promotional initiatives and plenty of press coverage have already led to a number of early adopters staking their claim to a slice of Cake Mania 2.
“It’s already pre-ordering very well,” says Merchant. “It’s an IP with a proven track record, regardless of platform. Over 35 million people have played the original PC game worldwide, so the IP has enjoyed amazing visibility.
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“Naturally, there’ll be plenty of support in terms of in-store visibility for launch,” adds Merchant. “We’re also working closely with women and kids media. They loved the first game for obvious reasons, so we’re planning on some good exposure across the board.
“The subject matter is obviously instantly appealing to all. We’ll also be doing some targeted online activity during the run-up to launch to ensure that consumers know that the time has finally arrived to have their cake and play it.”
