Dirt 3

Dominic Sacco

Dirt 3

Codemasters’ critically acclaimed and big selling rally series is back with Dirt 3.

The game is built on the EGO engine, which has been used in other hit titles such as the BAFTA-winning F1 2010 and Race Driver: Grid, as well as the last Dirt game, which has a Metacritic score of 87 on PS3 and 360.

Once again, Dirt 3 puts players in the seat of an elite rally driver, and contains more routes, more events and more cars than any other game in the series. A variety of screen views will be available including split screen for the first time.

There over 50 rally cars to choose from that showcase the best vehicles from the last five decades of the sport. These include classic 1960’s cars up to present day machines, such as Audi Quattro, Mini Cooper S Works Rally and Ford Fiesta.

Players can select routes all over the world, with rally stages in Europe, Africa and the USA. There will also be a new racing mode for players to try – Gymkhana, inspired by rally star’s Ken Block’s videos.

Gamers can use a different set of cars to showcase skills in showpiece events. Career challenges are also available, where car control is tested at specifically built locations.

Using feedback from professional drivers, Codemasters has ensured that the cars showcased in Dirt 3 handle as they would in real life.

Over £1m will be spent on the marketing of Dirt 3, including TV and cinema advertising. The media campaign kicked off back in August last year, with trailers shown on ESPN during the Summer X Games, and multiple previews in both the UK and US editions of Official Xbox and Official PlayStation magazines.

With this bumper marketing and PR campaign, combined with Codemasters’ legacy at making the industry’s best racing games, this one is sure to be a big hit this May.

Codemasters’ ego

Codemasters is once again utilising its EGO engine for Dirt 3. The technology has been used to power all of Codemasters’ most popular games, including F1 2010, Grid, Dirt 2 and Operation Flashpoint. Versions of the engine will also be used in its upcoming titles, including F1 2011 and FPS Bodycount.

Block buster

For the hardened rally nut, one of the big selling points is the inclusion of rally stars such as Ken Block. The driver has been technical consultant for Codemasters during development on the game, while his popular ‘Gymkhana’ stunt driving videos (which have been viewed more than 90m times on YouTube) have been turned into gameplay modes. He is also helping promote the game, appearing at a press event for the title at the Battersea Power Station earlier this month.


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