Gamers can get behind the wheel in a new arcade spin-off title from the award-winning franchise. Billy Langsworthy takes a look.
Codemasters’ critically acclaimed and hugely popular rally series is returning with Dirt Showdown.
This is a spin-off arcade title that looks to bring players high speed, bone-shattering demolition derby action alongside racing, career and the new Hoonigan mode.
"DiRT Showdown delivers pick-up-and-play action-sports racing and big event atmosphere from race one," says Codemasters’ brand manager Edd Newby-Robson.
“It’s not about clean lines or lap times, it’s about players diving in and letting loose on a world tour of motorised mayhem, whether it’s crossing the line first in a full-impact race, knocking rivals off the platform in a destruction derby event or outperforming Ken Block in our accessible new Hoonigan trick mode.”
Players racing to the top of their game in career and racing events can use nitro boosts to take on ramps, obstacles and tight turns at hair-raisingly high speeds. Adrenaline junkies seeking a more destructive experience can head off to the demolition derby events.
Whether shunting, slamming, spinning or even crushing rivals from above, demolition events offer players the chance to target weak points on a vehicle and leave opponents sitting in a pile of burning spare parts. If a player takes out an opponent with particularly impressive flair, they can enjoy watching the mayhem back again and again thanks to Crashback, an option that allows replays of collisions from different ‘kill cam’ angles.
Those wanting an anything-goes, no rules driving experience can head to the stunt parks of the Hoonigan events to explore free-driving arenas that cater for stunt events, obstacle runs and challenges.
With a whole host of licensed and customised vehicles available to step into, and online modes offering party games, split-screen and eight-player racing, Dirt Showdown is set to bring fans of the series the most destructive Dirt title to date.
Beginning with Colin McRae Rally in 1998, Dirt Showdown marks the ninth console title in the Colin McRae Rally series and is the fourth game of the franchise to arrive under the Dirt name. The franchise has sold around 10 million units to date.
With a younger and more mainstream target audience in mind than previous Dirt titles, Codemasters is kicking off its marketing assault for the game with a TV campaign targeting terrestrial and satellite channels. There is also a sponsorship deal in place with a wrestling programme on Sky.
Codemasters also took members of the press banger racing, as seen below:
The game had a strong presence at consumer events like Gadget Show Live and Codemasters is also targeting shopping and retail centres.
Backing up the attention brought to the game by TV and outdoor campaigns, Codemasters is ensuring that the game will be at the forefront of consumers' minds with a focus on lifestyle and gaming sites.