FOUR YEARS since the last Devil May Cry title landed on shelves, a new incarnation is here from a new development studio, Ninja Theory.
Fans of series had their appetite whetted with a HD collection earlier this year and now the Devil May Cry series is going back to Dante’s early years in this title set in a parallel world.
“This is going to be the first big hitter of 2013 for not only Capcom but the whole industry. This stylish action title will bring a smile to not only current DmC fans, but a new audience, as this popular franchise has been given a re-boot from Cambridge based developer, Ninja Theory,” says Adam Merrett, UK PR manager at Capcom.
“The hardcore combat mechanics have remained key to the game, staying true to its roots, whilst Ninja Theory have added a cool and contemporary approach to the style and direction of the game, bringing new to the old. We can’t wait to see DmC: Devil May Cry kick consumers and retailers into what’s going to be an exciting year for the industry.”
DmC: Devil May Cry will explore Dante’s early years, although those waiting to see how a half-angel, half- devil teen navigates the social minefield of school will be left waiting.
Instead, this new title sees Dante wake up in Limbo City, a parallel universe brimming with all manner of nasty demons. Soon Dante finds himself joining a group dedicated to ridding Limbo of its demons.
For all the torment that having a split personality brings, it does allow players to utilise both Dante’s angelic and demonic abilities, each as deadly as the other.
Despite all the new features, weapons and demons on display, one of DmC’s biggest changes to the series is, and follicle-sensitive fans should probably take a seat, Dante’s new hair. Swapping his blonde locks for a black hairdo, this Dante has a dark new look.
Whilst it’s not quite up there with Britney-goes-bald in the coiffure controversy stakes it’s a sign that this reboot is taking Devil May Cry into a new direction and one that Capcom will hope sends loyal fans and DmC newbies straight to Limbo.
TRACKS OF MY TEARS
Devil May Cry hacked and slashed its way into the consciousness of consumers back in 2001 and has since spawned a franchise that last raised hell back in 2008 with Devil May Cry 4. A film adaptation is also planned with the screenwriter of the upcoming Machete Kills on board.
DEVIL MAY ADVERTISE
The marketing for this game has already utilsied Capcom’s social brand channels and the company is finalising plans for a highly targeted online and retail drive to promote wider awareness of the title.