Drawn To Life: The Next Chapter

For the follow up to 5th Cell’s innovative 2007 platformer, THQ has expanded the scope of Drawn To Life to not only entertain handheld owners but now console gamers as well. Drawn To Life: The Next Chapter marks the series’ first outing on a home platform and looks set to build on the success of the original.

“Drawn To Life: The Next Chapter allows players to create their own hero using advanced drawing tools,” says product manager Elizabeth Blackman. “Then they play as their created character in an action adventure set in a world they customise as they play.

“The game is all about creativity and players will get to create everything from their character, weapons and equipment right through to the levels they play. It even allows gamers to draw directly into the game world, creating much needed platforms and bridges for their hero to cross.”

LIFE AND SOUL
The central concept of creativity has been carried across to the game’s marketing in the form of the Your Hero promotion. This has seen fans designing their own heroes in a national competition that will see the winning designs used as billboards closer to launch.

The Your Hero initiative is being supported by print and online advertising, coverage in regional and national press, social networking, broadcast TV sponsorship and more. Closer to launch, the campaign will focus on the game itself, with ads also running from half term onwards to engage the gift buying audience.