EA Sports Active 2

Dominic Sacco

EA Sports Active 2

KEEPING FIT has become a hugely popular activity on consoles over the past few years, and now EA is releasing a follow-up to last year’s hit EA Sports Active on Xbox 360 Kinect, PS3 and Wii.

EA Sports Active 2 adds 70 new exercises, a nine-week programme that tracks performance, a refined in-game personal trainer and a new wireless control system.

ROCK YOUR BODY

Dubbed ‘Total Body Tracking’, the technology tracks users’ movements more accurately. It works by using a supplied heart rate monitor and body straps to capture the player’s progress on-screen.

“The key to EA Sports Active 2 is that this is a fitness product that really works and has a variety of activities and challenges to keep users motivated,” says EA Sports product manager Alice Brandvik.

“We’re really broadening the reach for the new release and with the product being extended to iPhone, PS3 and Xbox 360 Kinect – as well as the Wii SKU – we have something for everyone.”

JOG ON

Players can keep track of their progress with the in-game Journal and also by logging into the EA Sports Active website. They can invite friends to join workout groups and customise their workout – from short exercises to a full training programme.

EA is using brand ambassador David Beckham to expand its reach.

Brandvik adds: “With our David Beckham partnership, we hope to really drive mainstream awareness for EA Sports Active 2.

“The release is a key focus for EA this year and as such we have a full marketing campaign built up including TV, print, online, outdoor, POS and experiential activity.”

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