EA Sports UFC - Retail Essentials

Release date June 20th 2014 Price n/a
Format PS4
Publisher EA Distributor -
Developer - Contact -
Release date June 20th 2014 Price n/a
Format Xbox One
Publisher EA Distributor -
Developer - Contact -

EA Sports UFC - Retail Essentials

MCV looks at EA's upcoming brawler, which the company thinks is going to be a good showcase of its new Ignite Engine.

EA Sports UFC will be in stores for PlayStation 4 and Xbox One on June 20th. 

EA’s romp into the brutal sport that is UFC is the first since it bought the rights from now-defunct publisher THQ. It follows in the footsteps of 2012’s Undisputed 3. The brawler is being developed by the team behind EA’s Fight Night series and is coming exclusively to PS4 and Xbox One.

The publisher is pushing the title as a showcase of what its new Ignite Engine is capable of. 

The title boasts a slew of features that make the most of the new hardware. Chief among these is Real-Time Exertion whereby fighters change in real time in reaction to the brawl as it goes on. The team claims that the physics engine allows for realistic interactions between characters. 

In addition to straight up grappling, fans can also use the environment to deal damage. Using their surroundings they can use moves such as roundhouse kicks and superman punches. 

The title will feature nearly 100 characters, including the ‘father of MMA’ Bruce Lee. Fans can also play as women for the first time in a UFC title. All fighters have been re-created in the game using high-resolution scans.

EA is utilising its partnership with the UFC, which has seen official branding for the game appear throughout UFC events in London and future fights in Dublin.

Promotion of the game has continued across the UFC social channels, which EA is using to reach the core fans of the sport.

The publisher will also roll-out a TV and digital campaign to target PS4 and Xbox One gamers, in addition to wider gaming and sports audiences in the UK.

Athletes from other sports in the UK and Ireland are lending their support as ambassadors of the game.

EA Sports UFC is the first true ‘Gen 4’ sports title we have released, built by the brains behind the Fight Night series specifically for the new platforms. You also get to play as the ‘godfather of mixed martial arts’ Bruce Lee – either by pre-ordering the game or levelling up. That in itself is a huge draw card for MMA fans and gamers alike. Whether you’re a UFC fan or not, you haven’t seen a game that looks like this before. The wider gaming audience will want to get their hands on this game. It’s a must have game on PS4 and Xbox One.

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Tags: ea , ea sports , ufc