The Wii’s demographic is perfect for casual gamers yet to venture to the many online portals available. And Majesco is keen to supply this audience with the likes of its latest release, Escape The Museum – a title that has already caused a stir on the web.
“Since Gogii Games’ Escape The Museum has already been a massive hit on PC download, there’s a huge amount of anticipation for its arrival to Wii,” says John Merchant, Majesco’s international marketing manager.
“It’s had over two million PC downloads, been No.1 on five portals and in the Top 10 for over a year. We’re seeing plenty of enthusiasm for the title – particularly from retail – as it’s the first hidden object game on Wii in the UK.”
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Players need to combine keen observation and wits to find their missing daughter and escape a museum that has been left decimated by an earthquake. Using the Wii remote, they must uncover exits and find valuable objects by solving puzzles and out-smarting the security systems across 25 detailed adventure sections and 12 hunt-and-find areas.
“Escape The Museum, and hidden object games in general, are an absolutely perfect fit for the Wii Remote: point, move, find and click,” says Merchant.
To promote Escape The Museum, Majesco will be targeting the most popular casual gaming sites heavily, with ads in mainstream and lifestyle print and online publications. The launch will also be supported with plenty of in-store activity and POS.
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Majesco is also confident the release of Escape The Museum has been perfectly timed to capitalise on the hype surrounding recent family hit, Night At The Museum 2 – a property the publisher is ideally equipped to connect with this release.
“Museums are obviously very popular right now – there can’t be anybody in the land who hasn’t seen the recent Night At The Museum 2 movie,” says Merchant. “Our recent success with the movie video game has been a perfect launch pad for this game.”
