D3P’s latest mini-game collection for Wii, Family Party: Outdoor Fun, offers one of the widest variety of activities available on the format, taking inspiration from such diverse areas as martial arts, team sports, individual athletics and challenging brain games.
The game also boasts a fun multiplayer mode, where up to four players can take part in each challenge to compete for high scores and medals. As a result, the publisher is confident the title has everything it needs to outsell the original Family Party.
“Family Party: Outdoor Fun offers family entertainment at really great value,” says D3P PR and marketing manager Suzanne Sutton.
“The original stacked up over 250,000 units worldwide last year so we’re confident sales will build right up until Christmas and beyond.
PARTY TIME
“With over 30 new party games you can play with up to four of your family and friends, it’s a great addition to any family evening. Launching in time to keep the kids entertained this October break at a very competitive price point, parents are sure to love it.”
D3P has a comprehensive trade marketing plan to ensure Family Party: Outdoor Fun has a strong presence in stores, hoping to attract a large share of Christmas and half-term consumers.
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This will be supported by a dedicated PR campaign, which has arranged for plenty of coverage to appear at launch in key family, women and lifestyle magazines, as well as national and regional press and numerous Christmas gift guides.
“With a comprehensive trade marketing campaign behind the launch, retailers can expect Outdoor Fun to be a hit with parents and the family market from launch and into the Christmas period,” says Panter.
“Thanks to having such a competitive RRP and in-store visibility, we can expect a high level of impulse purchases which, judging by last year’s sales patterns, should give us an evergreen lifecycle.”
