Just as celebs can shift bucketloads of workout videos, Black Bean stands to rake it in with its latest fitness game: Get Fit with Mel B.
As the title suggests, the game is hosted by the pop star formerly known as Scary Spice, who coaches players through comprehensive fitness programs and offers feedback on their progress.
Much like other fitness titles on Kinect, Get Fit uses Microsoft’s new device to track gamers’ bodies and limbs as they exercise for a more precise fitness gaming experience.
There are over 200 tailored exercises to try out, spread across six types of aerobic discipline, which include cardio, advanced cardio, step, pump, dance fit and tone and combat. These can be accessed through pre-set fitness regimes, or players can create their own.
The game also focuses on the nutritional side of keeping healthy, with six different meal plans available to demonstrate the sort of things users should be eating. There are even 140 recipes to help them get started. As with the exercise routines, players can customise their own diets.
Mel B is present throughout the whole package, and the game’s UK distributor Tradewest believes this will be key to the game’s success.
“Get Fit with Mel B is the only title that allows you to train alongside a star and get her feedback,” says Tradewest’s head of PR Phil Robinson.
“As Mel B is a brand ambassador of Fitness First, the game benefits both from the expertise of the fitness chain and from Mel’s popularity. This represents a quality certification for anyone looking for credible results.”
Unlike some of the other fitness games, Get Fit with Mel B will arrive at retail accompanied by a wide range of exercise equipment.
Handled by peripherals specialist Blaze, this series of officially branded accessories includes resistance bands, dumbbells, step risers and a special Fitness First Mel B version of Nintendo’s Balance Board for the Wii version.
Of particular interest will be the Fit Kit Resistance Bands and Weighted Wrist Bands. These can be used with any version of Get Fit with Mel B and allow users to make their exercise sessions tougher by adding weight to their limbs.
Every product in this range has been endorsed by Mel B and the packaging is sure to catch the eye of many a passing consumer.