God of War: Ascension: Trade Spotlight

Release date March 15th 2013 Price n/a
Format PS3
Publisher Sony Computer Entertainment Europe (SCEE) Distributor CentreSoft
Developer - Contact 0121 625 3388
Billy Langsworthy

God of War: Ascension: Trade Spotlight

Sony’s hit franchise returns to its roots in this prequel. Billy Langsworthy takes a look.

Everyone loves a practical joke but tricking somebody into murdering their wife and child seems like something that even Jeremy Beadle would’ve drawn the line at.

Ares, the Greek God of war, didn’t, and this prequel title is set six months after he tricked Kratos into killing his wife and child. Players must then sever ties with Ares by defeating the three Furies.

Sony feels the prequel nature of Ascension will open up the God of War franchise to a whole new set of consumers.

“We have high expectations for God of War: Ascension as we believe the prequel element opens it to a whole new audience who may, or may not, be familiar with the franchise,” says Josh Walker, product manager.

“Ascension pre-dates all God of War titles, allowing us to bring new people into the fold. That said, there is a wealth of new content for existing fans, including a chance to explore the origins of Kratos.”

RISE OF THE MULTIPLAYER

Alongside bringing consumers a never-before-seen chapter in Kratos’ history, Ascension also introduces multiplayer, a first for a God of War title.

There are four multiplayer options in the game, including the Team Favor of the Gods which is a 4x4 team based battle and the Favor of the Gods Deathmatch event where it’s every demigod for him or herself.

There will also be a 4x4 capture the flag mode where players step into the sandals of either the Spartans or the Trojans.

Last year Sony released a number of family title such as Wonderbook. But this year, there’s plenty for the core gamer, too.

“I think the diversity of titles available is just one of the things that makes PlayStation great, more so when you consider that at this stage in the console's life-cycle, we're still introducing new IP that helps broaden and attract new people to our platform,” added Walker.

“Core gamers still remain the beating heart of our brand, and in 2013, with God of War, The Last of Us and Beyond, there has never been a better reason to buy or own a PlayStation.”

THE LAST OF US

Players who pick up God of War: Ascension will also be able to play an exclusive demo of The Last of Us when it becomes available.

ASCENDING ADS

Ads for Ascension will target programmes for men aged between 18 and 34 at the cinema, Channel 4 and Five as well as across Premier League football on Sky Sports and Champions League football at ITV.

MAG MARKETING

Print advertising for the game will appear in Official PlayStation Magazine, Edge, GamesMaster, Total Film and T3, with editorials in Shortlist, Sport, Zoo, Nuts and FHM.

ONLINE WARFARE

Sony are also ensuring the game gets online coverage with site takeovers on the likes of IGN, GameSpot, CVG and GamesRadar.

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