The games industry has received a number of impressive superhero games in recent years such as Batman: Arkham Asylum and the Spider-Man titles.
Warner Bros. will hope it has a similar hit on its hands with Green Lantern: Rise of the Manhunters. This arrives on multiple formats one week ahead of the film’s launch on June 17th, which stars Ryan Reynolds.
The game promises to capture the excitement of both the DC Comics’ Green Lantern graphic novels and the film, allowing players to control the Green Lantern Power Ring and construct ‘hard-light’ gatling guns, giant fists and more to take down their foes. It also boasts 3D technology to wow both console and handheld owners.
As well as the 3DS version, 360 and PS3 gamers can view the game in 3D on either a HD TV or 3D TV.
We can be superheroes
Playing as pilot Hal Jordan – the first ever human Green Lantern – gamers are tasked with destroying the evil race of android Manhunters.
Owners of Xbox 360 and PS3 consoles can also take part in both local and online multiplayer.
With Rise of the Manhunters arriving alongside a big budget film, its appeal extends not only to DC Comics fans, but also to movie goers and action gamers too.
Rise of the marketing
A national promotion with the Daily Mirror and Sunday Mirror will run around the game’s release. This includes a comic book and poster competition, an outside cover advertisement and voucher giveaway. Promotions will also appear in kids, entertainment and film publications.
TV, cinema and online
Ads will appear on TV for three weeks, while a separate promotion will run on the Cartoon Network TV channel and website. A Facebook campaign will advertise the Green Lantern game, film and other products. Competitions will run in cinemas.
A two-week tour of lifestyle press publishers will demo the 3DS and PS3 versions of the game. This tour will visit Egmont Publishing, Attic Media, IPC Media, Panini, NatMags and Bauer Media, and will reach a range of women’s, kids and family publications.
The game was shown off to attendees of the Kapow ComicCon and MCM Expo in London. A national promotion with Tesco Finance will reach 2m consumers, while activity with the Green Lantern First Flights and Emerald Knights DVD and Blu-ray will inform fans about the game.