Horrid Henry steps away from the multi-million selling book series and successful TV show that has made him a hit and ventures into games.
It’s a hot property that will be familiar to countless Wii and DS owners, and one South Peak is confident will result in strong sales for them this Autumn.
“Bringing such a well-known household name to DS and Wii for the first time is fantastic,” says European marketing director Ed Blincoe.
“The buzz among Horrid Henry fans has already started and we know that a lot of children are looking forward to the game. So, with such an exceptional brand behind it we’re expecting some very strong sales for all SKUs.”
CHEEKY ANTICS
In Missions Of Mischief, young gamers take on the role of the titular terror and are tasked with playing as many pranks as possible on the other familiar characters, including the likes of Moody Margaret, Perfect Peter and Henry’s teacher Miss Battle-Axe.
To accomplish this, players have access to plenty of Henry’s trademark tools, including supersoakers, spiders and stink bombs. However, the only way to progress to the next challenge is to successfully pull off the prank without being caught by mum and dad.
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In terms of marketing, South Peak is running a three-week TV spot campaign with a series of 20- and 10-second ads at launch across CiTV, Nickelodeon, Disney XD and Cartoon Network, among others.
This will be supported by an online campaign across major kids websites, and a consumer PR campaign is underway with competitions giving away goodie bags, consoles and games.
Finally, the firm has one of its strongest trade marketing campaigns in place with POS featuring Henry’s cheeky face.




























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