Ice Age is a name known to millions of parents and children around the world. The first two films have made the series a household name, racking up worldwide gross revenues of $380 million and $650 million respectively. Now as recognisable as rival Dreamworks property Shrek, Ice Age charts the antics of its loveable prehistoric misfits as they attempt to survive the ice age and other perils of the era.
As with almost every family film these days, the Ice Age movies have always been accompanied by an official video game, giving fans the chance to explore the world and interact with the characters. The franchise’s third cinematic outing is no exception, with Activision Blizzard once again publishing the latest Ice Age video game.
Ice Age: Dawn Of The Dinosaurs follows the events of the film from which it takes its name. Sid the sloth, Manny the mammoth and Diego the sabre-toothed tiger, along with the various madcap characters they have picked up over the last two adventures, continue their journey through the frozen tundra.
The herd soon stumbles upon a lush world of dinosaurs, saved from extinction by a vast jungle that survived beneath the ice. Naturally the dinosaurs don’t take too kindly to the newcomers, so it’s up to our hapless heroes to find a safe way to pass through their territory.
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Like the previous Ice Age titles, Dawn Of The Dinosaurs is a friendly and accessible platforming affair, inviting players to traverse a variety of hazardous environments based on the film’s settings, from dark caves to treacherous mountain paths. There are over 15 levels in the game, each with their own unique challenges to overcome, including some intense chase sequences where characters will find themselves outrunning a rampaging dino or flying a pterodactyl.
As well as environmental dangers, players will also have to fend off the local inhabitants. Whether it’s a dangerous carnivorous plant or a colossal, hungry dinosaur, there are plenty of creatures that will go out of their way to gobble up the heroes. Fortunately, a larger cast is on hand this time.
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For the first time in an Ice Age game, players will be able to take on the role of multiple characters from the film. As well as donning the fur of series stalwarts Manny, Sid and Diego, gamers will also be able to play as fan favourite Scrat and new characters such as Buck, the one-eyed dino-hunting weasel.
Each character will have their own abilities, which will be essential to completing the various levels, whether they’re solving puzzles to open up new paths or battling the dinosaurs to make the area safer. Young fans will particularly enjoy the Wii version, which depends on the motion-sensitive controls as they balance, lasso and more.
Also new to the Ice Age games, Dawn Of The Dinosaurs includes a range of multiplayer options. Friends and family can now sit down and enjoy a selection of competitive mini-games, which will see them hurling snowballs and escaping from dinosaurs.
The multiplayer options perfectly suit the target audience for Ice Age, which aims to deliver its humorous antics to the same audience as its silver screen counterpart.
Both the film and game iterations of Ice Age: Dawn Of The Dinosaurs will see plenty of exposure over the coming months, which will guarantee high awareness among the game-buying public. Activision will be running its own marketing campaign to promote the game, but Fox’s own marketing efforts will promote the title as well.
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