Just Dance does away with peripherals and lets players follow more ambitious and yet accessible routines. Rather than stumbling around a dance mat, players hold the Wii Remote in the hand and mimic the moves shown on screen – simple as that.
It’s a charming concept with broad appeal and is perfectly in tune with the Wii’s demographic – and Ubisoft is confident it will be a hit.
“We are expecting good things from Just Dance,” says brand manager Rachel Grant. “There has been an extremely positive reception for the game from both consumers and retail alike.
“Retailers should expect strong demand on this game. It will be heavily supported above the line once people play it, they love it.”
Another key selling point is that all of the dance routines are based on genuine performances. The accessible controls ensure that anyone can master these and will soon be dancing like a pro – or a drunken dad at a wedding.
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“Just Dance is the one and only video game where you will perform actual dance moves in your living room,” says Grant. “There is no button mashing, no moves that make you look like you’ve got two left feet and no compicated peripherals.
“Just Dance gives players the freedom they need to just feel the beat and move their feet. It’s all about real dancing, real choreography and real fun.”
DANCE OFF
Gamers can even inject their own style into routines and Just Dance will reward them. There are a variety of multiplayer modes and the setlist matches the game’s universal appeal.
Classic dance tunes have been handpicked to motivate every generation of gamer, with hits from the likes of Elvis Presley, Kylie Minogue, MC Hammer and Katy Perry.
Grant adds: “It is just the perfect party game and ice-breaker, bringing together friends through classic tunes that everyone will want to dance along to – whatever their music tastes are.”
