LEGO Marvel Super Heroes - Retail Essentials

Release date November 15th 2013 Price n/a
Format PS3
Publisher Warner Bros Distributor CentreSoft
Developer Traveller's Tales Contact 0121 625 3388
Release date November 15th 2013 Price n/a
Format PC
Publisher Warner Bros Distributor CentreSoft
Developer Traveller's Tales Contact 0121 625 3388
Release date November 15th 2013 Price n/a
Format DS
Publisher Warner Bros Distributor CentreSoft
Developer Traveller's Tales Contact 0121 625 3388
Release date November 15th 2013 Price n/a
Format 3DS
Publisher Warner Bros Distributor CentreSoft
Developer Traveller's Tales Contact 0121 625 3388
Release date November 15th 2013 Price n/a
Format Wii U
Publisher Warner Bros Distributor CentreSoft
Developer Traveller's Tales Contact 0121 625 3388
Release date November 15th 2013 Price n/a
Format Vita
Publisher Warner Bros Distributor CentreSoft
Developer Traveller's Tales Contact 0121 625 3388

LEGO Marvel Super Heroes - Retail Essentials

MCV takes a look at Traveller's Tales and Warner Bros' latest LEGO title – this time set in the Marvel universe.

LEGO Marvel Super Heroes is released on November 15th on current-gen hardware, November 22nd on Xbox One and November 29th on PlayStation 4. 

Loki and a band of Marvel super villains are building a weapon with the power to destroy the world.

Fans can play as over 100 characters. These include The Avengers, the X-Men, the Fantastic Four and Spider-Man, as well as a number of more obscure super powered characters such as Captain Britain and Squirrel Girl.

Consumers can also play as villains such as Loki, Magneto and Doctor Octopus. Even Marvel founder Stan Lee has recieved the LEGO treatment.

Each character has their own unique abilities – Iron Man can fly and use a variety of weapons, while Spider-Man has his web spinning and spidey-sense abilities and Captain America can throw his shield to damage foes, or use it to protect himself.

The game can be played as any unlocked character, adding replayability. New character powers open up new routes through old levels.

New to the LEGO games are ‘Big-Figs.’ These super-sized figures include the likes of The Hulk, the Abomination and Blob, all of whom have the ability to throw heavy objects such as cars and smash through walls.

The destroy and build mechanics that the rest of the LEGO series of video games were built on have returned. Also returning is the LEGO style of funny storytelling complete with the voice acting that has been a staple of the series since LEGO Batman 2.

Gamers can either play story missions, free-roaming mode or the ‘Stan in peril’ side missions, similar to the citizen peril from pervious games.

The game takes players to a number of locations from the Marvel lore, including Manhattan, Professor X’s mansion, Asgard and the S.H.I.E.L.D. Helicarrier.

The first set of films to get the LEGO?treatment was the Prequel Star Wars Trilogy, releasing in 2005 alongside Revenge of the?Sith. The title shot to the top of the UK?Games Charts.

Since then Traveller’s Tales has given other LucasArts properties a LEGO?makeover, including the Original Star Wars Trilogy and Indiana Jones.

While making 2007’s LEGO?Batman, Traveller’s Tales was acquired by Warner Bros.?In spite of this, the studio has made more Star Wars titles, in addition to a game based on the Disney-owned Pirates of the Caribbean series. So perhaps it should not come as a surprise that Warner is publishing this Marvel based title in spite of owning rival comic giant, DC.

The entire Harry Potter series has also been given the LEGO?treatment, as has the Lord of the Rings series.

Starting with LEGO?Batman 2:?DC?Super Heroes, the series had voice acting, as well as music from the film series. The series had previously lacked voice acting, using silent slapstick to tell the story.

The developer has a video game adaptation of The LEGO?Movie in the pipeline, set to be released alongside the film in 2014.

LEGO Marvel Super Heroes not only appeals to our traditional kids audience, but also reaches a broader

and older generation of Marvel superfans. We’ve seen a considerable broadening in the demographic of the market for LEGO video games since the huge success of LEGO Batman 2 and LEGO The Lord of the Rings
and with the wider and deeper appeal of the LEGO Marvel licence, we’re looking forward to appealing to a much bigger market. Marvel is at the forefront of popular culture in the UK with Iron Man 3 releasing on DVD and Agents of S.H.I.E.L.D on TV, the imminent release of Thor: The Dark World in cinemas combined with the humour created by the award winning TT Games and the trusted LEGO brand, this is one of the must-have titles for 2013.

With the increasing hype of this title in retail, we are expecting a strong sell thru from the launch window all the way through Christmas. Pre-orders also indicate that this is the most anticipated LEGO game to-date.

Warner Bros’ promotion of the game kicked off with Sony sponsorship of Marvel Agents of S.H.I.E.L.D. showing the game off on TV. The publisher has been targeting the 16 to 34 demographic to notify older fans of the release.

Online Warner Bros has delivered over two million pre-rolls before YouTube and other video on demand services.

In print, a number of magazines have been running front covers and competitions. In order to build interest in the run up to Christmas, adverts have appeared in the national press.

Warner Bros also partnered up with Marvel to produce LEGO versions of Iron Man 3 and Thor: The Dark World posters.

 

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