As fantastic a franchise as Rock Band is, the team at Warner don’t believe it’s fully exploited the potential of the family market… until now.
LEGO Rock Band combines one of the most popular music games with one of the most lucrative mainstream series that appeals to all ages.
Furthermore, a Super Easy guitar mode and an auto-kick drum mode is on offer for very young or inexperienced players, and all tracks are family friendly. These tracks include The Jackson 5’s I Want You Back, Kaiser Chiefs’ Ruby, Queen’s We Will Rock You and more.
“So far we’ve announced Iggy Pop, David Bowie and Blur as in-game LEGO characters and we have many more artist and band announcements to come,” says sales and marketing director for WBIE UK Spencer Crossley.
“The press has responded really enthusiastically, with high profile stories appearing in most national newspapers.”
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As players successfully complete songs and challenges, they can collect LEGO studs, unlock additional content and build vehicles, which can take their band from local gigs at rock clubs to epic stadium shows and even fantasy settings on Earth and beyond.
As part of the game’s marketing push, Warner will undertake a four-week video on demand campaign that targets kids and housewives from the weekend of launch all the way to Christmas. This will take place in key programming including The X Factor, Coronation Street, Hollyoaks and I’m A Celebrity.
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