Loving Life with Hello Kitty & Friends

Dominic Sacco

Loving Life with Hello Kitty & Friends

The phenomenon that is Hello Kitty returns next month in a new game for Nintendo DS.

Following on from the success of previous titles – including Hello Kitty Seasons and Happy Party with Hello Kitty & Friends – the new release Loving Life with Hello Kitty & Friends is aimed at children and parents alike.

Activities such as washing dishes, working in shops and helping friends with their homework earn players credits, which can then be spent on new outfits for Kitty, or used to decorate her room.

“The Hello Kitty brand is one of the most popular and recognisable brands in the world. It is an understatement to say the Hello Kitty brand is successful – Hello Kitty is a licensing phenomenon that shows no signs of slowing down,” says Yen Hau, the product manager at Rising Star, which is representing the title.

“Loving Life with Hello Kitty & Friends continues the tradition of introducing the player to Hello Kitty in environments that are fun for kids and favoured by parents.”

There will also be a coverage for the game in print and online.

Hau adds: “We will once again focus on our very successful grass-roots communication and will support it with a targeted media campaign that will cover a number of publications and media across our target market.”

Loving Life with Hello Kitty & Friends looks set to build on the brand’s success in the pre-teen market. Its bright, engaging and recognisable characters encourage children to interact with others.

It’s also an ideal game for parents who want to help their children take part in fun and educational tasks.

The history of Hello Kitty

Hello Kitty first appeared on a vinyl coin purse in 1974, but didn’t reach Western territories until 1976.

The brand rose to much greater prominence in the late 1990s, and it is now possible to find the Hello Kitty image on everything from credit cards to toasters and commercial jets. The character even has its own licensed theme parks.

Although aimed at pre-adolescent teens, Hello Kitty has become a fashion icon amongst older generations, too.
Hello Kitty has a long heritage in video games, first appearing on the NES in 1992. However, these early games were only released in Japan.

20 years on and Hello Kitty’s success in gaming continues, with Happy Party with Hello Kitty & Friends consistently featuring in the Nintendo DS charts two years after its release.


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