Forget the rivalry between Call of Duty and Battlefield. In the ‘90s a more important war waged between fans and games publishers – the war of Mario and Sonic.
Just a few years ago, suggesting that the pair would star in the same game on the same platform would have seen you branded a raving lunatic. But the rivalry between Sega and Nintendo ended a long time ago, and these old enemies now form one of the most successful partnerships at games retail.
Over 19m copies of games in the Mario & Sonic sports series have been sold worldwide since Mario & Sonic at the Olympic Games arrived on Wii in 2007. And 3.5m of these games were sold in the UK alone.
Now Sega is bringing its latest iteration to market, Mario & Sonic at the London 2012 Olympic Games, well ahead of next year’s London Olympics. With two of gaming’s most iconic characters going head-to-head at the UK’s biggest ever sporting extravaganza.
Right on track
All the popular in-game events return including the 100m sprint and long jump, with players able to take part in other new activities like football, canoeing and even equestrian show jumping.
There are also ten Dream Events set in the magical worlds of Mario and Sonic, as opposed to the usual track and field backgrounds. In all, there are 50 Olympic-themed events for gamers to partake in, either alone or with a group of friends.
As ever all the popular characters from both Mario and Sonic universes return including Bowser, Luigi, Yoshi, Tails and Knuckles to name a few.
The new modes, the setting and the characters should ensure that Mario &?Sonic at the London 2012 Olympic Games is one of the biggest releases ever. At least until Battlefield &?Call of Duty at the World Cup 2018.
Having a Brawl
Sonic and Mario’s partnership is not a new thing. So far, they’ve appeared in three games together: the original Mario &?Sonic, the Winter Games sequel and 2008’s Super Smash Bros Brawl.
Mario & Sonic at the London Olympics will be promoted with online ads which are expected to generate 40m impressions. Gifters will be targeted with social media and mailouts.
A TV campaign for the title will deliver over 1,000 TV ratings, reaching 89 per cent of housewives with kids 15 times. It will also be viewed by 86 per cent of children 13 times.
Special promotions will run with leading children’s websites including Cartoon Network, CITV, Nickelodeon and popular online browser games portal Miniclip.