Moon, the latest title from up-and-coming European publisher Gamebridge, seeks to revitalise a genre that remains largely unexplored on the DS: the first-person shooter. While FPS titles often lead the way on home consoles, they have yet to make an impact on the handheld, leaving an opportunity for growth that the company is keen to seize.
“We are expecting Moon to stand out to the gaming audience as a game that pushes the specs of the Nintendo DS to its limits whilst delivering a great first-person shooter at the same time,” says Gamebridge’s product manager Logan Gunasingham.
“Since the FPS genre on the DS falls under a niche market, we are hopeful that it can do well with both the typical DS gamers and a whole new audience who don’t expect such style of gameplay to appear on the platform.”
Moon sees players investigating a distress signal from a remote lunar outpost, which has reported strange energy readings and missing personnel.
From the VR training missions to the main gameplay and the intricate storyline that drives the action, it’s clear Renegade Kid has dedicated considerable time and effort to making this the highest quality game possible.
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“The game delivers what FPS games on the Nintendo DS have failed on, running at an outstanding 60fps,” adds Gunasingham. “It delivers killer graphics that push the DS to its limits and is even packed with an epic sci-fi storyline that will take players on a journey literally out of this world.
Marketing and promotion for Moon will be handled by Rising Star Games.
“Moon is very much a title that appeals to core gamers and is proudly presented by Rising Star Games,” says Rising Star’s product marketing assistant Yen Hau. “What usually gets lost on other consoles strangely stands out on a format with a higher percentage of casual gamers.”
As a result, Rising Star’s marketing and PR strategy will remind gamers that the DS is not solely the domain of puzzle games and brain trainers.
“Our promotion will encompasses all relevant specialist press as well as most of the best-selling male lifestyle publications,” says Hau. “We are also looking into the possibility of organizing several activities that celebrate the anniversary of the Apollo 11 moon landing on July 20th 1969. It was a milestone in human achievement and we take great pride in having a product that ties in closely with this remarkable feat.
“Moon is released three weeks prior to its 40th anniversary and we hope our activity will not only do the game justice but also remind people of what Neil Armstrong and his team achieved.”
