Mortal Kombat

Dominic Sacco

Mortal Kombat

Mortal Kombat has built a reputation for being of the most brutal one-on-one brawlers around.

Now Warner Bros has revamped the iconic ‘90s original in a new game on Xbox 360 and PS3, simply titled Mortal Kombat.

The game returns to the series’ roots by providing the classic 2D fighting plane once again, along with a new story mode. This places combatants in a tournament where they must alter the events of the past to save the future.

All the fan-favourites return such as Lui Kang, Raiden, Sub Zero and Scorpion, while PS3 owners are treated to God of War’s Kratos as a playable character. They will also be able to play in stereoscopic 3D.

Other modes include four-player tag team, a co-op arcade mode and ‘Challenge Tower’ with 300 stages.
Fans will be pleased to hear that the deadly ‘fatality’ finishing moves return. This is accompanied by a new X-ray effect which displays the inside of a fighter’s body on the receiving end of a powerful attack.

The game has already won awards such as the Best Fighter at E3 award from GameSpot, GameSpy, VG Chartz and more.

“Mortal Kombat is a huge franchise across games, films, consumer products and music and has generated a staggering £2bn in revenue to date,” says Warner Bros Interactive Entertainment UK’s sales and marketing director Spencer Crossley.

“The franchise has enormous brand awareness and an incredible 714,440 fans following our Mortal Kombat Facebook page. That makes Mortal Kombat one of the biggest performing franchises in the history of games.”

It is also backed by a marketing campaign – targeting 18 to 34-year-old males – which has already delivered £3.6m of PR editorial value to date (see ‘Market Kombat’). 

Mortal Kombat

TV/print

Ads will run over three weeks on TV with spots in Champions League football matches. In print, month-long activity will kick off in specialist video game magazines.

Online

There will be Mortal Kombat ‘webisodes’, as well as Facebook activity, and video-on-demand ads on Sky Sports, Metacafe and more. An iPhone app features voice emulators and trailers.

Partnerships

A cross-promotion with the Mortal Kombat DVD and Blu-ray will allow film buyers to unlock costume DLC. Also, Perfect Pizza will sell a Mortal Meat Feast pizza across 5m menus. Toasty.

Events

The US’ top two ‘sign spinners’ will be flown over to show off Mortal Kombat moves. Tournaments will also be held in GAME and Gamestation stores ahead of a final at The Gadget Show Live.

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