Last year's Moshi Monsters:?Moshling Zoo was a phenomenon, holding the top spot in the Nintendo DS?charts for five months.
That is some big shoes to fill, but its sequel – Moshlings Theme Park – hopes to go one better by launching on 3DS for the first time.
The Moshi Monsters brand took the world by storm after its website gained a huge following with youngsters (see MoshiMonsters.com box out) and saw the brand expand into toys, games, books, food and also the number one selling kids’ magazine in the UK which sells 227k issues a month.
Moshi Monsters: Moshlings Theme Park lets players rebuild their own theme park, find up to 60 lost Moshlings that have gone missing and take part in mini-games to unlock hints and tips on how to find the missing pets.
“We look forward to working with Activision to build continued success for the Moshi Monsters brand and to bring new gaming experiences for our millions of fans to enjoy,” said Moshi Monsters creator Michael Acton Smith.
Activision’s executive vice president David Oxford added:?“We look forward to bring Moshi fans a brand-new gaming experience with fun, colourful gameplay; rich story and increased interactivity.”
There are also chances for kids to hit splat-tastic high scores on one of the many Moshi Monster themed rides including coasters, karts, slides and more.
Moshi Monsters: Moshlings Theme Park will connect with the online virtual world through exclusive codes and promotions. The codes can be used within the game can be found online at MoshiMonsters.com and used to unlock secret areas on both the Nintendo 3DS and DS versions.
MoshiMonsters.com, an online world of adoptable pet monsters for children, has over 60 million registered users worldwide. On the site, kids can interact with their adopted pets, solve puzzles, share artwork and chat in a safe environment.
TV & PRINT
MoshlingsTheme Park has a huge campaign running across TV, print and cinema. The campaign kicks off with a six-month print push across trade and children’s publications, followed by a four-month TV campaign across key children’s networks.