My Baby 2

Fulfilling that inexplicable need to mother something found in almost every young girl, South Peak’s My Baby 2 allows them to guide toddlers through their early years.

Players are asked to take care of a child from their first birthday until they’re three years-old. In order to progress, they must help the baby start to walk, babble and speak, catch, recognise shapes and colours – all the while trying to keep them out of trouble.

 “We are really excited about My Baby 2, following the huge success of My Baby Boy and My Baby Girl on DS last year,” says European marketing director Ed Blincoe.

“Now we are extending the brand to Wii as well as DS, and expect both to improve the firm foundations laid by the original game. The baby genre is a proven sales success and My Baby 2 adds a lot of new and fun features, which will be a hit with old and new fans alike.”

BRINGING UP BABY
My Baby 2 will be promoted with a two-week TV campaign running of popular kids channels. As part of this, the game will sponsor key prime time children’s programming with bumpers pointing to a microsite to include videos, wallpapers and competitions.

South Peak has also teamed up with the Guide Association, targeting My Baby-related competitions at more than 330,000 Brownies and Rainbows. Further competitions are set to appear across national radio, newspapers and The Primary Times.