Hidden object games are a hugely popular genre for publisher Foreign Media Games.
In Mystery Tales: Time Travel, players will be able to follow a story, discover hidden items and solve riddles across 30 unique locations worldwide, including ancient Rome, Victorian Britain and the Great Wall of China.
Foreign Media Games believes online marketing will be the best way to target the DS title’s key audience – casual female online gamers. The publisher also claims this demographic prefers hidden object games.
Marketing director Michel van Elmpt says: “We will roll out a big advertising campaign on the ten most popular online casual gaming sites, and will run promotions on Cosmopolitan and Company.co.uk. Our PR campaign will focus on Women’s lifestyle and general lifestyle media.”