Last year’s NBA 2K11 was one of the most critically acclaimed basketball video games of all time and marked a career high for the popular franchise.
The title sold more than five million copies, achieved a Metacritic score of 89 and won over 20 Sports Game of the Year awards.
In a bid to maintain the standards set by 2K?Sports’ 2010 release, NBA 2K12 will not only improve on the already impressive 2K11, but also spark discussion amongst fans on the subject of who were the greatest players of all time.
The new NBA’s Greatest mode allows gamers to pit basketball icons against each other, ending the debate once and for all.
“NBA 2K12, as with the series as a whole, is proving to be the definitive basketball game,” says Simon Turner, UK Marketing Manager at 2K Games. “The NBA 2K franchise has grown year-on-year, culminating in a sales increase of 30 per cent last year.
“This coincides with an increase in popularity of the sport in general, which has been supported by the NBA’s aggressive marketing campaigns across Europe.”
Players can now step into the trainers of some of the greatest basketball players of all time in the NBA’s Greatest mode.
With 15 historic NBA players and teams paired against their most bitter rivals, gamers can look forward to resurrecting the sport’s most famous clashes.
Jordan vs Abdul-Jabbar
Fans can take to the courts with legends including Michael Jordan, Jerry West, Julius “Dr. J” Erving and Kareem Abdul-Jabbar, each with their own signature moves.
By playing out these iconic matches, players can unlock these veteran players and pit them against the current NBA franchises that are playing today.
As a result of this new feature, fans of the sport can sleep easy knowing that they can finally settle their long-running debates on a virtual court.
Enhancing the authentic controls of the franchise with 360 degree player movement and new on-court skills including step backs and back downs, NBA 2K12 title looks more than capable of building upon the success of last year’s game.
Alongside adverts running during high profile Premier League and Champions League matches, ad campaigns will target male-orientated channels, whilst radio marketing will focus on the ‘End the Debate’ angle of the game.