Pokémon Black and White

Dominic Sacco

Pokémon Black and White

Pokémon has won gamers’ hearts across the world with its unique blend of adventure and RPG.

With lifetime Pokémon game sales standing at well over 200m units, the series remains as integral as ever to Nintendo. HeartGold and SoulSilver sold more than 10m copies last year alone.

You could be forgiven for thinking that each new handheld game in the 14-year-old series is largely similar to the last, but Black and White add a surprising amount of new features.

The new games boast three-on-three battles, enhanced 3D graphics and over 150 new Pokémon to catch, as well as SKU-specific environments.

Players once again embark on a journey catching and fighting hundreds of Pokémon. They must beat Team Plasma’s seven sages.

No matter if it’s Black or White

The new games follow the formula used in previous Pokémon titles.

Black owners will be able to catch legendary dragon-fire Pokémon Reshiram while White gets dragon-electric monster Zekrom. There will also be an exclusive Victini Pokémon given to customers who pre-order either game.

This encourages DS owners to link up  and trade Pokémon to collect them all. Black also has its own unique urban environment – Black City – whereas White Forest is available in the other version of the game.

Pokémon Black and White also feature a new seasonal clock which changes the in-game world as each season passes in real life. Certain Pokémon will only show their faces at certain times of the year.

With new Pokémon, in-game features and sales of over 5m in Japan already, Black and White look set to spark a Pokémon craze in the UK all over again.

Gotta reach 'em all

Nintendo is pushing Pokémon Black and White with a comprehensive ad campaign targeting millions of children.

Print

Ads in specialist magazines will reach 310,000 boys and girls. These will run from February 21st to March 14th, followed by a national press campaign which kicks off on February 28th.

Online

A pre-release takeover on the Official Nintendo Magazine and IGN websites will target gamers, while a series of Pokémon Black and White roadblock ads will take over YouTube at release.

TV

Spots on Nickelodeon, CITV, Cartoon Network and Disney will cater for youngsters, with 100 TVRs running each week until March 20th. 60-second ITV ads will target families.

Outdoor

Nintendo is organising a nationwide sampling tour for the new Pokémon games. More than 50,000 trials will take place over ten days, with stands in London’s Westfield and more.

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