The Resident Evil series has already amassed a vast community of fans, but Capcom is determined to draw in a new crowd.
The multiplayer-centric Operation Raccoon City positions itself as a Resident Evil for action shooter fans.
Set around the events of the hugely popular Resident Evil 2, the game enlists players as a member of the Umbrella Corporation’s security force and tasks them with containing – and ultimately covering up – the T-Virus outbreak.
Consumers can team up with up to three friends and take on the main campaign together. They are able to pick different characters, each with their own weapons and abilities.
And Capcom is quick to stress that this is not just a quick cash-in.
“Operation Raccoon City will form yet another pillar in the Resident Evil franchise,” says UK product manager Karl Reader. “The title is a must-have for any fan or those with an affinity to third-person shooters.”
This new vision of Resident Evil has certainly gone down well so far, with Capcom seeing high enough pre-orders for the game.
“Our pre-orders figures have given us a huge amount of confidence that the title will perform well despite the current conditions at UK retail,” says Reader.
“Consumers are buying brands they can trust and the Resident Evil brand is synonymous with high production values and quality gaming experience.
“Furthermore, multiplayer will play an integral part to the game with both campaign co-op and competitive online features, giving players real value for money. We also have an extensive DLC plan to further that longevity.”
Raccoon City: A history
The zombie-infested Metropolis is one of the most iconic locations in the Resident Evil universe. Players first walked its streets in 1998’s Resident Evil 2 and returned in Resident Evil 3.
Operation Raccoon City’s range of enemies is a veritable who’s who from past Resident Evil classics. Players will face zombie dogs, lickers, hunters, tyrants and the dreaded Nemesis.
Gunning for pre-orders
Capcom is working with retailers to offer bonus weapons to fans that pre-order Operation Raccoon City. The Renegade pack features a machine pistol and ‘cowboy’ shotgun.
Capcom is focusing its promotions online, encompassing full-site takeovers and rich media ads across gaming and entertainment websites. There will also be mobile ads.