This trade spotlight looks at Rugby Challenge 2: The Lions Tour Edition.
We detail the in-game features and marketing plan for the game.
Alternative Software MD Roger Hulley also tells MCV why he expects very good things of Rugby Challenge 2.
Rugby Challenge 2: The Lions Tour Edition is released on June 14th.
- This new Rugby Challenge title gives players new gameplay options with the addition of quick taps, line-outs, mauls, interceptions and number eight scrum pickups.
- Players can compete in single match mode, multi-team competition mode and an online multiplayer option catering for four against four matches.
- Fans of the game can listen to commentary from Sky TV’s Grant Nisbett and former New Zealand All Black captain Justin Marshall.
- Rugby Challenge 2 brings consumers more than 110 teams and 50 stadiums from across the world alongside licences for the All Blacks, the Qantas Wallabies, the USA Eagles, Bledisloe Cup, British and Irish Lions 2013 Tour of Australia, Barbarians FC, Combined Country, Super Rugby teams, Aviva Premiership Rugby, Top 14 Orange, Pro D2, RaboDirect Pro12, ITM Cup, and Ranfurly Shield.
Rugby Challenge 2 has both refined and built upon the incredible gameplay experienced from its acclaimed predecessor, adding a new features that will have sports fans and gamers alike impressed with the
array of play techniques and customisation options on offer.
With the British and Irish Lions tour about to start, enthusiasm for rugby is reaching fever pitch. Rugby Challenge 2 capitalises on this by featuring the entire official squad, also boasting over 110 teams and 50 stadia, including official team, competition and special match licences. The ever-expanding rugby market will be more than catered for, along with sports connoisseurs and gamers alike.
We expect to see sales rocket as the British and Irish Lions tour of Australia peaks and receives the media attention it truly deserves.
Critically, we expect very good things. Jonah Lomu received high ratings across the board and this iteration has only built on the high quality gameplay that made its predecessor so successful.
THE GAME will appear to mainstream and gaming journalists through a social media campaign, in pre-release hands-on sessions and in dedicated rugby press to target fans of the sport.