Shelf Life: Excite Games

Shelf Life: Excite Games

Paul Whitfield, manager of Guisborough-based retailer Excite Games, tells MCV about what titles
have been selling well, how hardware has been performing since Black Friday and his online strategy

How’s business been recently?

It’s been good. We had a great Christmas, and now it’s starting to pick up with some of the new releases that are coming out. 

What have the big sellers been for you? 

Well we’ve got Dying Light coming out, which was delayed, and we have a lot of pre-orders for that. And The Order did pretty well, too. Oh, and Dragon Ball Xenoverse looks like it will do decent numbers. We have quite a few orders for that. It’s the big, well-known ones. And zombie games always do well. 

How has your hardware been selling recently?

They’re not selling too badly. It’s pretty close between the PS4 and the Xbox One now, but sales have quietened down since Christmas. Black Friday probably reduced sales after that period. And in the New Year it’s just been quieter in terms of hardware sales. 

You also have a website. What proportion of your business comes from online? 

We’ve only had the website for a year or so and it’s a growing thing. We have it connected to Ebay, so we sell a lot through there. Overall I’d say around 20 per cent of our business comes from that, but it’s definitely growing. 

What are the big sellers on your website? 

We only put our pre-owned stuff on the site because that’s where we make our margins. We can be a bit more competitive with our pricing, but with new stuff we’re a bit more stuck on price. We sell a lot of stuff online that we don’t sell in the store: a lot of older games that have been sat on the shelf for ages. They seem to sell quite quickly through the website. 

Do you sell a lot of digital content?

We do sell a lot of digital stuff – we have the PlayStation content from DLCSoft. We also have the Microsoft cards as well. 

More of a margin for us to want to push it more. We make hardly anything on it. It’s detrimental to push it when you make nothing on it. 


Tags: Retail , shelf life