Shelf Life: JD Games

Shelf Life: JD Games

Dafydd Davies of Llanelli’s JD Games on the popularity of The Witcher 3: Wild Hunt, the continued success of the PlayStation 4 and what he wants from publishers in terms of digital content

How has business been for you recently? 

It’s been very good. We’ve been trying to keep busy as there have been few new releases. We’ve had a lot of pre-orders for The Witcher 3 and Batman: Arkham Knight. They’re both going to be big.

How have you been keeping busy during the quieter release periods?

We’ve been doing some sale items and stocking different lines of merchandise. We’ve been selling clothing, Pokémon and Yu-Gi-Oh trading cards as well as a line of sweets and slushies.

How has hardware been selling recently?

They’ve been doing really well. There have been loads of new release PS4 bundles at a discount, which is piquing the interest of a lot of customers. Xbox One sales are dipping a bit, but when the new Halo comes out at the end of the year the Xbox One will skyrocket.

How have your pre-orders been?

Not a lot of people are pre-ordering at the moment. They come in on the day of release to pick it up. 

You use Facebook quite a lot for your store. What’s the overall aim there?

It’s more of a social thing. We put up funny pictures and other information. It doesn’t really drive sales. It’s a brand-building exercise. Some people who come into the store will comment on particular posts that we’ve put up. 

What is your digital offering like at the moment?

We do PlayStation and Nintendo content through DLCSoft. The PlayStation stock sells almost daily; the Nintendo stuff not so much. We’re also in the process of setting up the Microsoft digital codes through Exertis. It’s a similar set-up to DLCSoft, but there are a few more restrictions. PlayStation has a lot of top-up options and more choice, where Microsoft is quite limited. 

What more would you want from publishers in terms of digital content?

Probably fairer margins for retailers. That would help a lot. And fairer pricing. Digital seems a lot more expensive and that turns away some customers. If Diablo or Call of Duty was popular on launch and you were able to stock the digital download code at the same price as the boxed copy that would work, but it costs £10 more. 

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