MCV takes a look at Splinter Cell: Blacklist, Ubisoft's latest installment in the stealth series starring the age-defiant Sam Fisher.
We detail the game's features, whilst talking to Ubisoft about the publisher's marketing plan for the title.
Splinter Cell: Blacklist is released on August 23rd.
Blacklist is the newest installment in the Splinter Cell series and offers the hallmark stealth gameplay that propelled the franchise to global success.
Players once again slip into the tactical suit of the age-defiant Sam Fisher, as he leads the Fourth Echelon squad across the world’s most exotic locations in order to halt the terrorist acts of the Blacklist.
The game follows the campaign of the Blacklist, a vigilante terrorist group plotting to counter the White House by eliminating key American interests. Players lead the Fourth Echelon to combat this threat on orders of the President.
Most fans of the series will favour the game’s stealthy gameplay. But one of the most prominent new features of Blacklist is the addition of multiple play styles, which attempts to cater to any gamer’s preferred style of play.
The hallmark off-the-radar gameplay popularised by the Splinter Cell series returns in the form of the Ghost playstyle. But players can just as easily make their way through levels with deadly precision by adopting the Assault style of play. Meanwhile, those who prefer to run-and-gun can take on the chaotic style of the Panther.
Another new feature of Blacklist is the return of the Spies vs Mercs multiplayer modes. The mode pits one team of stealthy spies attempting to infiltrate a location against a heavily armed team of Mercs, who’re tasked with preventing the spies from hacking terminals for information.
The Splinter Cell series dates back to 2002 and has grown to be considered as one of Ubisoft’s flagship games franchises.
The Splinter Cell series has sold over 22 million units worldwide.
The brand is endorsed by espionage author Tom Clancy and follows the actions of protagonist Sam Fisher, a highly-trained agent of black-ops division Third Echelon.
A cold-blooded killer, Fisher is tasked with carrying out the grittiest of tasks that the world will never know about.
The Splinter Cell series has also spawned a series of novels of the same name, which are written by author Raymond Benson under the pseudonym David Michaels. Many of the novels tie-in with the games and cover the same events that take place within them. Ubisoft even confirmed last year it would be giving Sam Fisher the Hollywood treatment by beginning production on a Splinter Cell film.
Ubisoft has an extensive program of pre-launch activity scheduled for Splinter Cell: Blacklist, including the Blacklist Countdown.
The campaign is being run in association with IGN and features a comprehensive schedule of PR and social media activity, including a number of sampling events for the game across the UK.
Ubisoft will continue its support of Splinter Cell: Blacklist following the game’s launch in August.
The publisher will kick off a three- week Splinter Cell TV campaign at the end of August, which will target the franchise’s core 18 to 34 gamer audience.
Much of this promotional activity will be moved online with a schedule of on- demand video programming and sponsored takeovers of specialist games websites.
Ubisoft’s multi- platform marketing campaign will also see Splinter Cell: Blacklist promoted through radio activity, in addition to a host of outdoor events set to take place at selected London Underground stations.
Blacklist is the biggest and most ambitious game in the series, and it features unrivaled scope and variety for fans of the series. It’s also a great standalone title for fans of action games who perhaps haven’t tried Splinter Cell before.
It’s the first title from Ubisoft’s new Toronto studio, and the team is super passionate about Sam Fisher and the Splinter Cell franchise. In Blacklist they have sought to support the classic fan favourite features, but also bring a variety of new innovation to create a really engaging experience.
The game includes a huge amount of content – the immersive single player story and unique co- op mode, which compliments the single player experience.
Splinter Cell: Blacklist has been built with player choice at its core. So whether you are the kind of person who is looking for a true silent stealth game, or are looking for a more action oriented experience, you can approach the game your way.
We are really excited about the return of Spies vs Mercs, Splinter Cell’s unique multiplayer mode. It’s always been a big favourite with fans on the series.
We hope that Blacklist will give lots of new players a chance to try the best kept secret in gaming for themselves.