The Amazing Spider-Man 2 - Retail Essentials

Release date May 2nd 2014 Price n/a
Format Xbox 360
Publisher Activision Distributor CentreSoft
Developer Beenox Inc Contact 0121 625 3388
Release date May 2nd 2014 Price n/a
Format PS3
Publisher Activision Distributor CentreSoft
Developer Beenox Inc Contact 0121 625 3388
Release date May 2nd 2014 Price n/a
Format 3DS
Publisher Activision Distributor CentreSoft
Developer Beenox Inc Contact 0121 625 3388
Release date May 2nd 2014 Price n/a
Format Wii U
Publisher Activision Distributor CentreSoft
Developer Beenox Inc Contact 0121 625 3388
Release date May 2nd 2014 Price n/a
Format PS4
Publisher Activision Distributor CentreSoft
Developer Beenox Inc Contact 0121 625 3388

The Amazing Spider-Man 2 - Retail Essentials

MCV looks at the latest video game outing of Marvel's arachnid super hero. 

The Amazing Spider-Man will be in stores on May 2nd for PlayStation 4, Wii U, PS3, Xbox 360, 3DS and PC. An Xbox One version of the title was in development, but has been delayed.

This latest Spider-Man game – based on the film of the same name – is being developed by Beenox, a studio has worked with the super-hero IP in the past. It was behind the original Amazing Spider-Man, as well as Edge of Time and Shattered Dimensions. 

The formula from the previous game has been refined. Web slinging is mapped to the left and right triggers. Furthermore, Spider-Man’s web actually attaches to buildings rather than connecting to thin air. The precise Web Rush ability from the first title returns, too. 

In Free Roam mode there are a plethora of side missions to complete. How – and if – players complete these tasks will determine how the police view Spider-Man. Fans can be either a Hero or a Menace and law enforcement will change how they act towards them.

Missions are also less linear than in the original game. Players can decide how they want to progress without being pushed down a particular path. Combat has been refined, too, now resembling Rocksteady’s Batman: Arkham games. It also features an X-Ray vision mode, allowing the hero to see through walls and assess threats. 

The title features 15 of the super hero’s costumes. These include his attire from the first Amazing Spider-Man film, Miles Morales’ costume and Spider-Man 2099. 

As well as the film’s villains – Rhino, Green Goblin and Electro – the likes of Black Cat, Venom and Carnage feature in the game. 

In addition to playing as the arachnid super hero, players will spend time as Peter Parker. He will not be available in Free Roam mode though. 

Activision says it is putting a much bigger marketing spend behind The Amazing Spider-Man 2 than its predecessor.    

The thrust of this will be ads running in cinemas before the movie. These will exist for five weeks across the country. Activision predicts that this will reach 3.8m film-goers. 

Furthermore, digital and print ads will be appearing in cinema foyers in ‘key locations’.

Activision is also teaming up with the film’s publisher Sony Pictures and other partners to promote the game. As a result of this, point of sale materials will appear in 120 Odeon cinemas around the UK. 

Across social media, Activision is keeping fans up to date on news about the upcoming title as well as asset and trailer releases, which can be found on video game channels and Facebook. 

All the above is to be supported by a four-week press, online and
radio campaign.

Spider-Man is a worldwide superhero phenomenon. The Amazing Spider-Man 2 gives fans the chance to extend their movie experience at home.    

In a completely unique story set alongside the events of the movie Spider-Man discovers he’s not the only one tracking down Manhattan’s criminals. 

We expect The Amazing Spider-Man 2 to perform well at retail and we will be working closely with all our trade partners to maximise impact and awareness around launch.

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Tags: Activision , spider-man , marvel , amazing spider-man